Tags
Channel Sales, Customer Engagement, Customer Loyalty, customer sales, Debit Card Rewards, employee recognition and rewards, employee recognition programs, employee reward and recognition, Incentive Programs, Loyalty Programs, reward and recognition program, Reward Programs, Sales Incentives Programs, Steve Damerow, The ISI Group
Statistics on mobile usage and adoption to inform your mobile marketing strategy
- It’s no longer a case of asking whether mobile marketing important, we know it is! It’s now a question of using the statistics to understand how consumers behave when using different types of mobile devices and what their preferences are.
- Most popular devices used to search the internet: Pc/laptop – 91%, Smartphone – 80%, Tablet – 47%
11 Things You Didn’t Know About Employee Recognition
- 41% of companies that use peer-to-peer recognition have seen marked positive increases in customer satisfaction
- 46% of senior managers view recognition programs as an investment rather than an expense
- Managers recognizing employee performance raises engagement by almost 60%
- Peer-to-peer is 35% more likely to have a positive impact on financial results than manager only recognition
5 Gamification Platforms That Make Sales Contests More Effective
How Gamification is Winning
- In 2010 businesses spent $100 million on gamification
- In 2016 that figure is estimated to reach $2.8 billion
- Deloitte cited gamification as one of Top 10 Technology trends for 2012.
Benefits for customer-facing programs
- 50% increase in conversions from anonymous to registered users
- 370% increase in time spent on site
- 600% increase in clicks to purchase
Benefits for employee-facing programs:
- 500% increase in comments
- 140% increase in time spent on site
- 60% increase in employee engagement
- For the first time more smartphones than PCs
Gamification Survey Results
- Almost 80% of the learners say that they would be more productive if their university/institution or work was more game-like.
- Over 60% of learners would be motivated by leader boards and increased competition between students. 89% say that a point system would increase their engagement with an eLearning application.